Sunday, March 18, 2012

Learn magic growth of Pinterest

With an average of 1.36 million user hits per day, Pinterest social networking is becoming the focus of intense networking community. In fact, many people are "emboldened" that would threaten Pinterest dominance of Facebook.
However, the company that analyzes Internet speed RJ Metrics remarked, "the growth rate of Pinterest rocketing" and said "this is the most attractive young sites currently on the Internet". Therefore, do not know about the story usurped the throne into the real Facebook.

Pinterest What?

According to the statement of the development team Pinterest then this is your social network will "connect people around the world based on style and their own interests." Users can upload and share your own photos captured or collected somewhere, sort them by customizing the "table" theme preferences. Everything can be shared and "attached" to Pinterest.
 
But according to the interpretation of the mass media and market research organizations, this is a social network for attractive women or, more likely the majority women. Pinterest viewed as a center for women looking for fashion trends, recipes and strengthen family happiness.
 
Survey results show that the page Modea, 68.2% on Pinterest members are women, while a member with XY chromosomes accounted for only 31.8%. Number of children who have joined the social networking accounting for 50% of the total members. 97% of fans Pinterest largest social network Facebook planet are women.
 
According to a survey by the company Ignite Social Media, the main object is used Pinterest women aged 25-54, the vast majority of college graduates and the average income 25,000 to 75,000 USD / year . The content relating to women's fashion clothing is concerned, and share the most.
February this year, research firm AppData also give a result similar studies: 97% of the total membership of 10.4 million registered users Pinterest women.
 
According to writer Martha C. White from Time magazine that the economy shrinking, people have less money for the bill unnecessary. Many people find it necessary to spend less. This is an appropriate interpretation services for social media increases, allowing people to "hunt" and "reap" the product without cost. Women love that.

Who founded Pinterest?

Ben Silbermann, former Google employees, is the founder Pinterest. In 2008, Ben co-founded Silbermann Cold Brew Labs Inc. company and then create Pinterest, only products of this company.
 
The project is USD 37.5 million investment from venture investors. In May 12-2011, Pinterest attracted 7 million members, a jump away from the number 1.68 million members in August 9-2011.
 
In January / 2012, Pinterest the jump in the number of members and traffic. According to published market research firm comScore, during this time, traffic Pinterest with total access to the leading websites such as Google +, YouTube, LinkedIn, MySpace and Reddit combined.
In February, the company has been Pinterest Stats Hitwise put into groups of five top social network in the world today through traffic continues to surge. The company's value increased 5 times, current estimated value of $ 200 million.
 
And although the members and such a huge traffic, but the people running the Pinterest just a small group working in an office in Palo Alto, the Silicon Valley. Only about a dozen technicians who runs the social networking site.
 
Blog Business Insider economic well-known that Google should prepare a large sum of money to buy social networking site Facebook and crushed, since even the Facebook founder Mark Zuckerberg is also proved Pinterest favorites. Zuckerberg has joined more than 2,500 people Pinterest and "followers".
Pinterest not currently for sale, but Google is possible to convince them. MySpace acquisition, who made many social investors feel dizzy, but Pinterest is another story. Pinterest 37.5 million investment to develop and now its value has more than a dozen times, worth the venture.

Pinterest how to make money?

Revenue from advertising and making money on content posted by members is how to make money primarily by social networks and Pinterest is no exception. Especially when this nascent social network, are subject to be followers of fashion, every performance ... targeted.
 
For advertisers fashionable clothes, jewelry Pinterest is obviously a gold mine, while a recent report in January said the rate on retail Web sites from all three Pinterest bigger social network big LinkedIn, Google + Youtube and video sharing sites combined.
Pinterest was established only in 2010 so this is obviously a great success. The famous brand seeking to generate Pinterest poured into the official account, besides the collection of images available from the fashion show clothes blogger known as Martinez or Calypso.
 
Kerry Sauriol Blogger comment: "The amount of free advertising that the brand receives on Pinterest is unbelievable." "There are many brands of clothing, appliances, electronics Pinterest not yet have an account, so that that their products are still admired by Pinterest users to post photos and share with each other," she comment.
 
However, according to blogger Josh Davis, Pinterest search revenue by using affiliate link. Every time the user posted an image of a product / service to Pinterest certain that this product is available in the advertising program, Pinterest will insert the path to it. When someone click on the link, Pinterest% will be paid on the value of products sold.
 
To put it more simply, by blogger Hungld you register as "sales agent" for the vendor product, service, you will get aff link, or ID itself, your task is hit the links all over the place, to as many people know how to and buying through your aff link as possible. You will receive a% commission from these sales.

And the risk of fraud

Recently, security firm Symantec has an article on its blog, a meticulous description of a series of fraud on Pinterest method. Most are related to entice users to participate in surveys, register for the subscription service, disclosure of personal information and even install unwanted applications.
 
Some phishing tactics will cause users to be involved in the operation network pays (cost-per-action network based) that each successful transaction will bring fraudsters from 1 to 64 USD .
 
These types of scams have been popular on other social networking sites and new sites are Pinterest be utilized for missions online fraud.
"The scammers would love to put the sexy link inside the forums, and commentary on social networks. They called on users to participate in the survey that gift promises to be electronics or gift cards for free, "Symantec said.

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