Department manager in the UK advertising standards (ASA) said the more than 1 year old smartphone Apple retains the title of "skinny" today.
iPhone launched on June 4 last year, CEO Steve Jobs did not hesitate to say this is the thinnest smartphone with a thickness of 9.3 mm body. Early in 2011, at Mobile World Congress exhibition in Spain, Samsung unveiled the Galaxy S II with very slim design.
Samsung ASA requested removal of the title of thinnest smartphone iPhone 4 and replaced by Galaxy S II. However, local administration in England had rejected the offer outright. Galaxy S II causes a 8.71 mm thick in the body to the tail but it ballooned to 9.91 mm. While the iPhone's thickness synchronous 4 is 9.3 mm.
iPhone 4 and Galaxy S II. Photo: PC World.
"Customers do not really care about which is the thinnest full-sized, the most important feature of the device to evaluate the possibility for the pocket or bag," ASA representative quoted measures Apple's household. The company is the device thickness at the thickest position.
In the early years, ASA also rejected the ad for Motorola phones is the most powerful 4G Atrix as inferior performance of the Samsung Galaxy S II.
ASA is the management of all advertising in the UK, helping to prevent other forms of non-standard advertising, false or misleading to customers.
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