Wednesday, September 14, 2011

Nielsen: Google Maps Men prefer women "love" Facebook

This is the results of market research company Nielsen to measure the index of data collection users smartphone running Android.
The company found that, Android Market is the first application, followed by Google Maps, Gmail, Facebook, and Google Search. Nielsen found it interesting that the application standing position Monday, men like to use Google Maps and more women prefer to use Facebook. It appears this is consistent with the character of the sexes.
Nielsen data collection device using thousands count on smart phones running Android. Then the rate of% which users use each application within 30 days. Nielsen will rank the applications by all users, then divided by male / female.
In applications, the top 20 rankings for men and women applied fairly similar. However there are notable differences in social network applications: 81% of women use Facebook than 66.9% of men. With Twitter women predominate slightly with 16.5% against 13.4% men. Google + is a new application to male ratio of 15.8% using 7.2% of women doubled.
These charts media Nielsen first study using smartphones running Android.
According to Electronista

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