Google will use semantic search technology

According to the Wall Street Journal, Google is planning to upgrade the search engines with the ability to use technology "semantic search" to analyze the words users type in to return the answer instead of a list of the simple result as before.
 

 
Google's move is said to catch the functions that Microsoft has put into the search engine company's Bing, Bing can give direct answers to questions about flights, travel and some asked the other samples.
Wolfram Alpha has also provided a similar function, after the user given query, Wolfram Alpha will query to a large data set and the user replies with a detailed report.
 

 
Amit Singhai Google recently said the company is working on a huge database of information of the "entity". Although data is not clear whether Google's "people, places, things" that includes what, but potentially the company's strategy Wolfram Alpha is not much different.
 
These improvements will begin in a few months and is built right into the current page of Google results, not a separate product. Google also uses semantic search technology to "determine information about the entity-specific" web page to rank search results, this will be a significant change, ranked by the formula classic site rank highly dependent on the link to the page content rather than inside it.
 
Provide direct answers instead of links to other sites will also match Google's latest strategy to keep users from using its services, in theory this is another way to Google to sell ads.